Thursday, April 10, 2008

Prakriti Kurtas

Introducing: The Kurta!

Prakriti Network is proud to bring you the Kurta. A completely Indian fashion and comfort statement. Here is a garment which is both trendy and traditional, can be formal and casual and is always utterly comfortable. Our Kurtas are simply and elegantly designed with a nice long cut (they reach well below the knees) to make it almost flow around your body.

We have a hand picked range in both cotton and hand spun Khadi, Currently available in 3 sizes: 38, 40 and 42 (very soon we will have sizes 44 and 46 as well). While our cotton Kurtas are all white with self design, the khadi kurtas are in all kinds of beautiful colours... no blacks will ever be available though :). The self designs and the colours will be changed every few months,

Your purchase makes hardly any dent to your wallet, all our kurtas are priced very reasonably (only between Rs 850 to Rs 1000).

Wearing a Kurta has many, many advantages... in summer, the long flowing garment somehow helps keep the heat out and makes you feel cool, and in winter they can keep you quite snug. Once you travel on a long distance flight wearing kurta and pyjama, you will never fly again wearing anything else!

A kurta is never out of place. Walk into a 5 star hotel, a wedding or throw in a casual pair of pants along with it and go to a disco! Have it hand painted on the back to make it completely original, unique and exclusive. And here is a little trick we have, change the buttons on it for a subtly different look!

While the cotton kurtas are wonderful, our khadi ones are even more special. Our Khadi Kurta is a traditional, comfortable, environmentally friendly and thoughtful fashion statement!!

Khadi is a hand spun and hand woven yarn that renders a soft character and a subtle texture to the fabric making it really comfortable to wear and very durable. It is the only fabric where the play of texture is so unique that no two will be absolutely identical, lending it exclusivity and inimitability in terms of feel and texture.

Khadi is extremely eco-friendly. The process of making khadi involves no environmental pollution. 1 meter of (machine made) cotton fabric requires 1600 litres of water to produce. Only 70-80 litres of water is required to produce equivalent amount of Khadi.

The process of making khadi originates more than 5000 years ago and is believed to be from ancient India. Today it gives a fantastic opportunity for village industries to flourish. 70% of the artisans who make khadi are women, many of them were destitute and helpless, and khadi has bought them back their dignity. If just 1 % of the population of India would start to regularly wear Khadi, employment would be generated for an estimated 1.5 crore people, almost all rural, majority women and youth.

When you wear a Khadi Kurta, you are wearing tradition and comfort. Your skin rejoices at the feel of the fabric. You significantly contribute towards village industries. You help women artisans regain their dignity. You make a statement that you care about the environment. You conserve water. Here is a truly special product we know you will enjoy showing off!

And as usual, if you can get others around you to buy Prakriti Kurtas, you get a cut on whatever profits Prakriti Network makes!

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